Sher Afgan
Available for new opportunities

Amazon Growth & Marketplace Ops.

I help Amazon brands scale through complete channel management—from catalog optimization and PPC strategy to inventory planning across 7 global marketplaces.

Sher Afgan

I am an Amazon Channel Manager specializing in end-to-end marketplace management. My expertise covers every stage of the Amazon business lifecycle—from product launches and catalog optimization to PPC management, operational workflows, and seller account performance.

My approach combines data analysis, marketplace expertise, and operational execution to improve profitability while building scalable Amazon businesses globally.

2,000+

ASINs Managed

$50K+

Monthly Rev Managed

7

Global Markets

FBA & FBM

Hybrid Ops

Professional Experience.

Junior Amazon Channel Manager

BruntWork (Remote, Philippines) • Contract

May 2025 – June 2026

Core Responsibilities

Direct end-to-end Amazon Seller Central operations, driving multi-marketplace growth through technical catalog management and data-backed marketing strategies.

  • Manage complex product catalogs, resolve compliance issues, execute Flat File optimizations, and oversee FBA/FBM inventory planning.
  • Develop and execute high-yielding PPC strategies (Sponsored Products, Brands, and Display) to maximize ROAS and drive down ACOS/TACOS.
  • Leverage Amazon Business Reports and Brand Analytics to build actionable growth strategies and resolve operational bottlenecks.

Core Competencies

Helium 10 Keepa Jungle Scout DataDive E-Commerce Management Catalog Operations Advertising & PPC Brand Analytics SEO Optimization

E-Commerce Sales Specialist

Hyper Future Ecommerce (Pvt) Ltd. (Islāmābād) • Full-time

May 2024 – May 2025

Core Responsibilities

  • Executed robust e-commerce sales strategies to maximize product visibility and conversions.
  • Conducted comprehensive product and e-commerce SEO optimization for digital storefronts.

Core Competencies

Helium 10 WordPress Product SEO E-Commerce SEO Sales Strategy

Graphic Designer & Photo Editor

Qashqar (Chitrāl, Pakistan) • Part-time

Oct 2022 – Mar 2024

Core Responsibilities

  • Designed high-performing commercial graphics, social media assets, and digital marketing materials to support brand campaigns.
  • Executed professional-grade photo editing, retouching, and background removal to optimize product appeal for both digital storefronts and print media.

Core Competencies

Adobe Photoshop Adobe Illustrator Canva Graphic Design Photo Retouching Product Design Digital Assets

Zero to Hero.

The exact diagrammatic blueprint I use to launch and scale Amazon businesses from scratch.

1. Market Intelligence

Data-driven product research, niche validation, margin calculations, and competitive analysis.

2. Sourcing & Logistics

Supplier negotiation, sample testing, branding setup, and direct FBA inventory routing.

3. SEO & Catalog Perfection

Flat file creation, optimized Titles/Bullets, backend search terms, and premium A+ Content creation.

4. Aggressive Launch PPC

Triggering the algorithm. Implementing Auto, Broad, and Exact PPC campaigns to rank on Page 1 rapidly.

5. Scaling & Profitability

Lowering TACOS, keyword harvesting, inventory replenishment planning, and expanding to new marketplaces.

AMAZON SEO PPC OPTIMIZATION CATALOG MANAGEMENT FBA LOGISTICS GLOBAL EXPANSION AMAZON SEO PPC OPTIMIZATION CATALOG MANAGEMENT FBA LOGISTICS

AdvancedExpertise.

Marketplace Management

Seller Central Brand Registry Account Health Intl Expansion

Catalog & SEO Optimization

Flat Files Variations Listing SEO A+ Content

Amazon Advertising

Sponsored Ads TACOS Opt. Harvesting Bids

Operations & Analytics

FBA & FBM Forecasting Brand Analytics Search Query

Tech Stack.

The premium software and tools I leverage daily to extract data, manage operations, and scale revenue.

Helium 10
Jungle Scout
SellerSprite
Keepa
DataDive
Amazon Ads
Seller Central
SellerBoard
Canva
ChatGPT / AI

StrategicCase Studies.

Real business projects demonstrating operational execution and scalable results.

Amazon US FBA

01. Home & Kitchen

Complete Channel Optimization

The Challenge

Slowing sales despite consistent ad spend. Outdated SEO, inefficient PPC, and weak keyword indexing caused declining organic rankings and increasing TACOS.

My Role

  • • Account audit & competitor research
  • • Rebuilt listing SEO & backend terms
  • • Restructured PPC to focus on scaling

Before vs. After Management

Monthly Rev

$15k ➔ $42k

TACOS

28% ➔ 12%

Conversion Rate

6% ➔ 18%
UK & Germany FBA

02. Automotive Brand

Marketplace Expansion

The Challenge

Expanding into EU marketplaces while maintaining catalog consistency across borders and minimizing operational issues.

My Role

  • • Optimized Flat Files & built variations
  • • Managed EU inventory synchronization
  • • Planned and executed launch PPC

Before vs. After Management

EU Monthly Rev

$0k ➔ $30k

Active Markets

1 ➔ 3

Buy Box Win Rate

45% ➔ 98%
Amazon US FBM → FBA

03. Migration Project

Operations & Logistics Upgrade

The Challenge

FBM reliance resulted in slower delivery times, reduced Buy Box ownership, and inconsistent metrics.

My Role

  • • Planned complete transition to FBA
  • • Managed stranded inventory & shipment plans
  • • Accelerated PPC post-Prime activation

Before vs. After Management

Prime Eligibility

0% ➔ 100%

Buy Box Win Rate

35% ➔ 95%

Delivery Time

5-7 Days ➔ 1-2 Days
Amazon US Private Label

04. Zero to Hero

From Store Creation to Sales

The Challenge

Client had zero presence. Needed full setup: LLC verification, Brand Registry, and initial launch strategy.

My Role

  • • Full account setup & Brand Registry
  • • SEO-optimized listing creation
  • • FBA shipping plan and launch PPC

Launch Performance

Monthly Rev

$0 ➔ $15k

Keywords

0 ➔ 500+

Conversion Rate

0% ➔ 12%
Amazon UK FBA & FBM

05. Turnaround

Reviving a Stagnant Account

The Challenge

Struggling with high ACOS (55%), bleeding profits, and stagnant sales ($20k/mo).

My Role

  • • Aggressive PPC audit & waste reduction
  • • Catalog revamp (A+ content, Title restructuring)
  • • Implemented strict TACOS targets

Before vs. After Management

Monthly Rev

$20k ➔ $55k

ACOS

55% ➔ 22%

Organic Sales Ratio

30% ➔ 65%

Ready to scale?

Optimize your catalog, increase advertising efficiency, and drive sustainable global growth.

Based in Islamabad, Pakistan (Remote Worldwide)